Why is doing something about racism so important?

One in five people living in Australia has experienced racial abuse

Our vision is for an Australia that embraces cultural diversity and is free from racism. We seek to achieve this by creating innovative, evidence-based and effective social marketing that is positive, provocative and courageous.

We use these tactics to achieve our mission:

• raising awareness among Australian residents about different cultures, thereby breaking down misconceptions, busting stereotypes, and challenging xenophobia