Preventing racism using social marketing

Like all not-for-profit organisations, we’re occasionally asked about how we put our mission into practice. Our mission states that:

We aim to eliminate racist behaviour in Australia through innovative, evidence-based and effective social marketing.

Specifically, people want to know about “social marketing”. We define social marketing as the application of commercial marketing principles, tools and technologies to achieve benefits for society.

If we are not born racist how do Australians become racist?

A hot topic on our Facebook page over the past week has been “If we are not born racist how do Australians become racist?”. Some of the answers from our Facebook friends include:

* ignorance
* social conditioning
* fear of the unknown
* learning racism from older family members and others in the community
* the media
* Australian history
* politicians
* lack of leadership

Privacy Policy

Last updated: 26 July 2011

This Privacy Policy sets out how All Together Now uses your personal information.

All Together Now owns and operates the website

This policy applies to the collection of all personal information by All Together Now whether on the All Together Now website, on other websites like Facebook, or through written or printed matter such as order forms.

All Together Now is bound by the National Privacy Principles contained in the Commonwealth Privacy Act.