On a brief trip to Newcastle in the north of England I met with some of the team at Show Racism The Red Card , possibly the biggest racial equality organisation in the UK.
The organisation started in the mid-90s by publishing resources about antiracism, and this quickly followed by antiracism training in schools.
Show Racism The Red Card works with role models who have a strong public profile to spread the message of antiracism to school children, teachers, union members, employees and other groups.
They are most well-known for their work with high profile soccer players, soccer being the most popular sport in the UK.
Of the organisations I’ve met with so far, Show Racism The Red Card is one of the few which actively evaluates its social impact, and activists are able to download the independently-verified program evaluations from the website .
