Who Watches The Media?

New research conducted by All Together Now and University of Technology Sydney has found that 62 opinion based reports potentially breached at least one of the media Codes of Conduct due to racism. 

The full research findings are available at alltogethernow.org.au/media-monitoring.

Priscilla Brice, the Managing Director of not-for-profit organisation All Together Now said, “Among the publications we tracked during this six-month study, negative portrayals of race were most frequently published on News Corp’s online newspapers Daily Telegraph, The Australian and Herald-Sun.”

The research conducted between January to July this year, found that Muslims were mentioned in more than half of the opinion pieces, and more than twice as many times as any other single group mentioned. Of these, 63% of reports about Muslims were framed negatively.

“Anecdotally, we know that negative portrayals of Muslims in the media is having adverse effects in communities, with Muslim families (and particularly women wearing hijab or other head coverings) being victimised. All Together Now’s research provides data to show that of the highest-rated news outlets, News Corp is the primary perpetrator. News Corp has a lot of work to do to improve their editorial policies to ensure their journalists don’t target people based on their race, nationality, religion or other cultural attributes.”

The study focused on opinion-based articles published by the four most-watched current affairs TV programs, and the four most-read newspapers nationally, as determined by ratings agencies.

Currently, under some media regulations, audiences have only thirty days in which to make a complaint. The research report recommends that this deadline be removed to allow audiences to make complaints about racist media content at any time, and for the definition of racism be broadened in the Codes of Conduct to include covert forms of racism.

It also recommends that news agencies support journalists to discuss race sensitively. They can do this by providing training, recruiting more journalists of colour, and ensuring that their editorial policies are racially aware.

The full research findings are available at alltogethernow.org.au/media-monitoring.

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