WIN tickets to The Tall Man

“Australia’s colonial and racist underpinnings are revealed in the penetrating and stylish crime docu The Tall Man. Helmer Tony Krawitz creates a vivid portrait of an Australian island enraged by the death of an Aboriginal man while in custody of the local, predominantly white-run police force.” Variety magazine

Is racial prejudice higher than five years ago?

The annual Mapping Social Cohesion report was released today.

The research shows a very slight drop in the number of people who say they have been a victim of racial abuse in the past 12 months, remaining at around 14% (that’s 1 in 7 people).

It also shows that 44% of people think the level of racial prejudice in Australia is higher now than it was five years ago. All the more reason why All Together Now’s work is needed!

The Body Shop conference

Earlier this week we gave a presentation at The Body Shop’s annual retail managers’ conference in Melbourne. There was so much enthusiasm and energy for All Together Now’s work, and indeed for all their charity partners.

We made this 40-second film for the managers to summarise our Give Racism The Finger work together earlier this year:

A summary of our Give Racism The Finger campaign with The Body Shop, May-June 2011.

Racism is one of humankind’s intractable problems

Our Managing Director, Priscilla, wrote a guest blog post for the Centre for Social Impact about All Together Now’s partnership with The Body Shop.

The Body Shop, with its national reach of 83 retail stores, provided an amazing opportunity to ignite conversations about racism between store staff and customers. The intention of these conversations was to provide people with a better understanding of racism and feel confident about speaking up when they witness it.

Read the full article on the CSI blog…

Become an ambassador

Do you know someone who supports cultural diversity in the local community? Nominate them to be a People of Australia Ambassador:

As part of Australia’s new multicultural policy, the Prime Minister has announced the Australian Multicultural Council will appoint 40 People of Australia Ambassadors.

Ambassadors will champion inclusion and provide ‘grass roots’ input to the Australian Multicultural Council and to Government.

Preventing racism using social marketing

Like all not-for-profit organisations, we’re occasionally asked about how we put our mission into practice. Our mission states that:

We aim to eliminate racist behaviour in Australia through innovative, evidence-based and effective social marketing.

Specifically, people want to know about “social marketing”. We define social marketing as the application of commercial marketing principles, tools and technologies to achieve benefits for society.