All Together Now strategy

How We Do It


All Together Now implement these strategies by creating a social media package to promote the benefits of cultural diversity, reduce the incidence of racism, and address cultural misconceptions in Australia. We intend to apply a principle by installation artist Jenny Holzer: “Use what is dominant in a culture to change it quickly.”  That is, we intend to implement ongoing, deliberate application of mass media in a similar way to that used by corporations, government agencies and the like to change the culture of racism in Australia. The tactics used by these bodies has been undeniably powerful. We use courageous, positive, evidence-based messages and images.

We combine online and traditional educational and campaigning techniques with leading Australian research on racism and social cohesion to deliver accessible, targeted and effective social marketing.

The Building on our Strengths report identified social marketing strategies as being an affective strategy to address racism.

How We Are Different


All Together Now’s work is evidence-based. The content of all our programs is based on well-regarded research from universities, think-tanks and other organisations.

We put theory into practice. We don’t stop at cultural diversity research and dialogue; we implement practical programs to achieve our vision for an Australia without racism.

Our work is thoroughly measured. Our processes are evaluated to ensure our work improves from one program to the next. The impacts of our programs are measured through focus groups and surveys. We share the results of our evaluations.

We appeal to mainstream audiences not niche activist groups.

We walk the talk. We always acknowledge Australia’s traditional owners, and treat all people with respect.

How We Operate


All Together Now are registered as a not-for-profit organisation and our ABN is 74144510556. We have also been endorsed by the Australian Taxation Office (ATO) as a charitable institution with deductible gift recipient (DGR) and tax concession status.

We are not-for-profit because we want to ensure the primary purpose and measure of success of our work is to achieve social change rather than profits, and that our work is independent from the government’s political agenda. We are completely independent of any political party or religion and do not represent a specific culture or cultural practices.

We are currently seeking seed funding, volunteers, corporate partners and supporters of all kinds. If you’re interested in getting involved, please get in touch.

All Together Now Theory of Change